VM Analytics

Without increasing the workload on the VM Team, VM EXEC offers Retailers a significantly more granular level of insight to their visual merchandising activities by providing detailed information on which products and product categories are assigned to which merchandise containers on which fixtures in which store areas, in which stores etc. By integrating these visual merchandising data with corporate planning, sales, and inventory data, the VM Analytics module delivers comprehensive financial metrics that are directly connected to space utilization. This wealth of data is presented in an easily accessible format, allowing users to navigate through merchandise and corporate hierarchies with roll-up and drill-down capabilities.  Additionally, VM Analytics facilitates peer-to-peer comparisons, enabling retailers to benchmark the store VM/Space performance against peers. Furthermore, VM Analytics goes beyond traditional data analysis by providing visual renderings of relevant data. This includes heat mapping by product and fixture, highlighting key visual merchandising business metrics and KPIs. These visual representations offer retailers a clear and intuitive way to interpret complex
data, facilitating informed decision-making and actionable insights.