Collaboration

VM EXEC offers Retailers the opportunity to enable collaboration between the many
organizational disciplines involved in the end-to-end merchandising processes and this collaboration is both data driven and visually driven. By involving the visual merchandising (VM) team early in the planning process, rather than as an afterthought, retailers can ensure that the assortment is curated with space and visual presentation in mind from the outset.

Here's how VM EXEC enables this collaboration:

1. Data-Driven Insights: VM EXEC provides retailers with detailed information on
merchandise capacity, store layouts, and fixture plans, enabling data-driven decision-making in both assortment and space planning. This ensures that the assortment is optimized to fit the available space while maximizing sales potential.

2. Visual Collaboration: VM EXEC's visual capabilities allow stakeholders from assortment planning, space planning, and visual merchandising teams to collaborate effectively. By visualizing the planned assortment within virtual store environments, teams can assess the impact of their decisions on the overall visual presentation and adjust as needed.

3. Early Involvement of VM Team: By involving the VM team early in the planning process, retailers can leverage their expertise in visual presentation to inform assortment decisions. This proactive approach helps ensure that the assortment is curated with the customer experience in mind, leading to more engaging and impactful displays.

 

4. Driving Customer Engagement: By aligning assortment planning with visual
merchandising early in the process, retailers can create more compelling store
environments that drive customer visits, increase foot traffic, and ultimately, lead to higher value transactions. This holistic approach to planning and execution helps retailers create a cohesive and seamless shopping experience that resonates with customers.

5. Prevention of Siloed Solutions: By underpinning digital solutions with visual
communication, VM EXEC ensures that merchandising efforts remain agile and
integrated across functions. This prevents the development of siloed solutions and
promotes collaboration and alignment across different teams and departments.