3D Virtual Visual Merchandising
VM EXEC harnesses the power of MockShop software to revolutionize the creation and visual merchandising of retail selling spaces in virtual 3D environments. By leveraging this innovative technology, VM EXEC enables visual merchandising teams to craft immersive and compelling retail experiences with unprecedented ease and precision.
The process begins with the recreation of store "shells"; using architectural CAD files or 2D floor plans, providing a realistic foundation for virtual merchandising activities. Fixtures are then accurately recreated from CAD or SketchUp files or can be built from scratch within the software. Seasonal product data and images are electronically imported, allowing for seamless integration of the latest merchandise offerings.
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With VM EXEC, visual merchandising teams can effortlessly create visual presentations of the assortment by simply dragging and dropping products onto fixtures. As merchandise presentations are built, the software automatically calculates merchandise information, including the quantity of each product on each merchandise container and fixture. This streamlines the merchandising process and ensures accuracy in product placement.
The virtual 3D environment created by VM EXEC enables users to take a virtual "walk through"; of the retail space, providing a realistic preview of the visual presentation. Graphics and props can be added to enhance the visual impact and create an immersive experience for customers.
Moreover, VM EXEC facilitates "what if"; scenarios, allowing visual merchandisers to experiment with different layouts and configurations to optimize the visual presentation. Once the final presentation is approved by executives, the software automatically generates easy-to-follow planograms that can be sent to stores for accurate execution.
In summary, VM EXEC empowers visual merchandising teams to create dynamic and engaging retail experiences in virtual 3D environments. By leveraging advanced technology and intuitive tools, retailers can elevate their visual merchandising efforts, drive customer engagement, and ultimately enhance the overall shopping experience.
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